Utah Valley Writers – Additional Marketing Material

J. Washburn wanted to know how to Get More Traffic to his blog. This technique is awesome for that: http://backlinko.com/skyscraper-technique

We talked about blogging, but I felt uneasy how it ended. Follow this top blogger for good blog design: http://www.quicksprout.com/2014/07/07/11-essential-elements-of-a-perfect-blog-design-a-data-driven-answer/

Here’s a good blog post checklist, a bit overkill perhaps, but definitely in-depth: http://coschedule.com/blog/how-to-write-a-blog-post-checklist/.

I think an essential key for blogging is to do it regularly. Editorial Calendars are a great help there. Here’s a powerfully simple way to make one: http://www.digitalmarketer.com/blogging-editorial-plan/

Fell lost or distracted by social media? No worries, one of these daily social media schedules can help tons! https://blog.bufferapp.com/social-media-manager-schedule-checklist Use one of them for yourself or for your virtual assistant or intern.

And these Social Media Tools are very helpful for scheduling posts:

• HootSuite: https://hootsuite.com/
• Buffer (I use): https://buffer.com/

As you saw on Wed. MANY, if not most, big name authors aren’t doing email collection right. That’s probably because they don’t have to. But this gives you an advantage. Follow these examples and you’ll start building your own distribution network (email list) to broadcast to when you release a book:

• http://www.marieforleo.com/
• http://www.quicksprout.com/
• http://socialtriggers.com/
• http://nickstephensonbooks.com/

Lastly, here’s a WordPress plugin to give your blog an opt-in feature box at the top of your site to collect emails: https://wordpress.org/plugins/plugmatter-optin-feature-box-lite/ (I haven’t used it yet, but it looks good)

To learn more about WordPress I like to search YouTube for whatever I’m trying to do, but for one central place for great WP training I like: http://www.wpbeginner.com/